Creating eye-catching and optimized product listings is crucial for thriving on Amazon UAE, one of the biggest and most reliable online marketplaces in the region. Whether you’re just starting out or you’re a well-known brand, getting a grip on Amazon’s listing requirements can really boost your visibility, click-through rate, and, in the end, your sales. From writing clear, keyword-rich titles to uploading stunning, high-resolution images that highlight your product, every part of your listing matters when it comes to drawing in potential buyers. In this guide, we’ll take you through Amazon UAE’s product listing standards, covering everything from title and description lengths to image specs and best practices that will help your listings shine in a crowded marketplace.
Amazon Product Titles
Maximum Length: 120 characters (including spaces)
Formatting Rules:
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- Capitalize the first letter of each word (Title Case)
- Avoid using special characters: !, $, ?, _, {, }, ^, ¬, ¦ (unless part of the brand name)
- Do not repeat the same word more than twice (excluding prepositions, articles, and conjunctions)
Best Practices:
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- Ensure titles are clear, concise, and accurately describe the product
- Avoid promotional phrases, pricing, or shipping information in titles
- Exclude unnecessary keywords or redundant information
Amazon Product Images
Quantity: Minimum of 1 image; recommended 6 images and 1 video
Resolution:
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- Minimum: 500 x 500 pixels
- Recommended: 1,000 x 1,000 pixels or higher for zoom functionality
File Formats: JPEG (.jpg/.jpeg), TIFF (.tif), PNG (.png), or non-animated GIF (.gif)
Main Image Requirements:
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- Pure white background (RGB: 255, 255, 255)
- Product should occupy at least 85% of the image frame
- No additional text, logos, borders, or watermarks
- Product should be shown outside of its packaging
Additional Image Guidelines:
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- Use high-quality, professional photographs
- Show the product from multiple angles and in use if applicable
- Avoid using props or accessories not included with the product
Amazon Product Descriptions
Bullet Points:
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- Highlight key features and benefits
- Use concise, descriptive sentences
Product Description:
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- Provide a detailed overview of the product
- Incorporate relevant keywords to improve search visibility
- Avoid keyword stuffing; maintain readability and clarity
Amazon Variations
- Group products that differ only by color, size, or scent as variations
- Ensure that variations are logical and enhance the customer shopping experience
